Understanding your Pinterest analytics in Supapin

Supapin pulls analytics data from the Pinterest API to show you how your pins are performing. The dashboard displays key metrics including impressions, saves, clicks, and outbound clicks.

Analytics data is available at the dashboard level for a quick overview, and you can also see performance data for individual pins. This helps you understand which content resonates most with your Pinterest audience.

Impressions measure how many times your pins were shown in Pinterest feeds and search results. Saves (formerly called repins) count how many users saved your pin to their own boards — a strong signal of content quality.

Clicks measure how many users clicked on your pin to see it in detail, while outbound clicks track users who clicked through to your website. Outbound clicks are the most important metric for driving traffic, as they represent actual visitors to your site from Pinterest.

Use your analytics to identify patterns. Which types of content get the most impressions? Which pins drive the most outbound clicks? This information helps you decide what content to focus on for future pin generation.

If certain pages consistently produce high-performing pins, consider generating more pin variations for those pages. If some pins get many impressions but few clicks, the pin design may be grabbing attention but the title or description might need optimization.